Bella Hadid Face Times New Jacquemus SS 2020 Campaign by Pierre-Ange Carlotti

Fashion brands and magazines in lockdown must think out of the box to keep visual communications coming. Jacquemus launches a big volley across the net, calling on Pierre-Ange Carlotti to use Face Time for its new campaign with Bella Hadid in the lead, under the long-distance supervision of Simon Porte Jacquemus.

Bella is at the family farm in Bucks Country, literally right down the road in Carversville, working hard on spring planting, caring for the family’s flock of animals and organizing big sister Gigi’s 25th birthday party over the weekend.

Christened "Jacquemus at home," the new campaign is now visible on social networks, with extra attention given to Bella’s nearly nude tribute to Jacquemus’s handbags Bella Hadid shared the shots along with the remark: "Best few hours... Reconnecting....".