Hailey Bieber Fronts Jimmy Choo 'Time to Dare' Fall 2021 Campaign

Hailey Bieber brings sensual glam, allure and confidence to Jimmy Choo’s latest campaign, ‘Time To Dare’. Captured by Pierre-Ange Carlotti in Los Angeles, Bieber is pictured against dramatic panoramas in the luxury brand's most captivating pieces. Ben Kelway provides art direction on the shoot with styling by Ilona Hamer.

“Hailey is the embodiment of the Jimmy Choo spirit today—glamourous, sexy, alluring, daring, and confident," Jimmy Choo Creative Director, Sandra Choi said. "She perfectly encapsulates the DNA that is the core of our brand.”

I love her energy, style and her innate confidence that comes through in each of the images,” Choi added.

According to CEO of Jimmy Choo Hannah Colman, "This season marks a new chapter" for the brand. And Bieber's undeniable chicness is the ideal complement for the modern era of the label.