Guest in Residence [IG] introduced its inaugural women’s denim collection on Sept. 10. The new key item collection is a collaboration with designer Benjamin Talley Smith, whose other clients include Helmut Lang, Khaite, Madewell, Rag & Bone/Jean, Re/Done Originals, Reformation and Ulla Johnson Denim.

In the inaugural campaign, Guest in Residence founder, supermodel Gigi Hadid works with her sister Bella and model Malika El Maslouhi, styled by Margherita Moro in campaign images shot by Lukasz Pukowiec [IG]

According to Women’s Wear Daily, the Guest in Residence Denim has been sourced in Turkey, where the jeans are manufactured using responsible production practices. The denim fabric development has an exceptionally soft hand feel and elegant drape, available in both 100 percent cotton and cotton-lyocell blends to enhance comfort, improve flexibility and contribute to a smoother surface.

Vanessa Friedman, did a deep dive in May, 2024 on Talley Creative, founded in 2010. NYT called Talley Smith “the most influential guy you’ve never heard of.”

On October 29, Gigi Hadid will open her fourth Guest in Residence store in America, this one located uptown in Manhattan on Madison Avenue.

Launched in 2022, Guest in Residence is stocked online by Shopbop, Neiman Marcus, Saks Fifth Avenue, and Revolve. Hadid’s newest account open now is Nordstrom.