Bella Hadid covers the March 2026 issue of Vogue Italia [website] lensed by director and screenwriter Gia Coppola [IG]. Masha Mandzuka styles Bella in Gucci, Valentino, Saint Laurent by Anthony Vaccarello, Stella McCartney, Tom Ford and more./ Hair by Evanie Frausto; makeup by Marcelo Gutierrez

Bella is interviewed by her super sister Gigi Hadid on topics well known to most of us. A new twist in Bella’s life is her roll as a supermodel in ‘The Beauty’.

In the opening scene of FX and Hulu’s ‘The Beauty’, Ruby Rossdale [Bella Hadid] goes berserk on the catwalk as side effects of the drug begin to take over her body.

Named ‘The Beauty’, this drug is the project of a tech billionaire [played by Ashton Kutcher] who has built a trillion-dollar empire around it. The drug comes with serious consequences — no lie if you watch the trailer —as the show asks:

What are you willing to sacrifice for beauty?

Typically, a drug like ‘The Beauty’ enhances ones features in a ‘positive’ way. This drug transforms humans overnight into a creature unrecognizable to family and friends. And lovers. The drug also comes with an expiration date.

These supermodel selves — female or male — can only survive for about two years, before a literal hotness causes them to spontaneously combust.

The trailer of ‘The Beauty’ amassed 190 million views in its first seven days in January 2026. It became the network's most-viewed trailer in history. Produced originally as a successful, long-running Image Comics series, the project’s new success has prompted a significant resurgence in commercial value of the comic series, now reissued by Ignition Press.

The New Yorker calls Ryan Murphy’s ‘The Beauty’ a “hot mess’. These supermodel humans — female or male — “can only survive for about two years, before a literal hotness causes them to spontaneously combust.” This is the most dramatic penalty possible for the pursuit of vanity.

None of this quite hangs together, writes Inkoo Kang, but it may not have to. One can argue that there has always been a gulf between entertainment embraces by culture critics who write scathing interviews and the fans who gladly pay to watch shows that are propelled to financial blockbusters.

AOC covered the biggest savaging of his entire career, that Ryan Murphy experienced for ‘All’s Fair’, the Kim Kardashian legal drama. More people watched the series because of those reviews. There is a cultural rule that if critics hate a film or music personality, ordinary people will love it.

“The Beauty” arrives on the heels of the Kim Kardashian vehicle “All’s Fair,” about a law firm led by flamboyant female divorce attorneys, which earned Ryan Murphy some of the worst reviews of his career. It proved enormously popular anyway, earning record viewership for Hulu, and has been renewed for a second season. (A hate-watch is still a watch.) The two shows share a latter-day Murphy impulse: to craft series with clipability in mind. That Meghan Trainor scene, which happens to take place in the Condé Nast cafeteria? I couldn’t wait to send a ten-second version to my media-industry friends as soon as the episode débuted.