Dior 2020 Pre-Fall Campaign and Dior x Jordan Collab Resonate Deeply
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Dior 2020 Pre-Fall Campaign
Actor Jennifer Lawrence returns to Dior’s pre-fall 2020 campaign in a series of ladylike glamour images that emphasize the perfection of craft over trends. Creative director Maria Grazia Chiuri’s designs evoke Dior-s post-WWII elegance in portraits by Brigitte Niedermair.
The photo shoot happened before the global health pandemic COVID-19, but within this new context, Dior’s campaign images offer a vision of calm elegance, self-discipline and strong backbone.
Too rarefied in 2020, you ask? Hardly, as fashion plunges into a reflection on our own values as consumers and as an industry — staring in the face of a global depression.
Scroll down to witness the delayed but new Dior x Jordan collab that has people talking. Review Dior Women’s entire pre-fall 2020 collection at Vogue.com.
Dior x Jordan Collab 2020
Kim Jones, creative director for Dior Men has perfected the art of high-low collabs. His new vision of Nike’s Air Jordan 1 is a perfect bookend for Chiuri’s pre-fall women’s campaign. Esquire notes that when Jones did his 2017 Louis Vuitton collab with Supreme,” everyone was high as hell on in-your-face streetwear vibes. “
The year 2020 was more muted before COVID-19, driven by increasing awareness of consumption and its environmental impacts. America is reeling under the egocentric, autocratic vision of Donald Trump as we watch white nationalism on the rise globally.
One must be well-studied, and a stream of consciousness thinker to look at these Dior x Jordan images and see them as a political commentary. For me, they draw on one of the most poetic human visions in fiction — the 1981 British historical drama ‘Chariots of Fire’.
The film tells the story of two athletes in the 1924 Olympics: Eric Liddell, a devout Scottish Christian who runs for the glory of God, and Harold Abrahams, an English Jew who runs to overcome prejudice. It was remixed and reissued in 2012, and the film is particularly poignant right now in our global moment of anti-immigration fervor, racism, anti-semitism and misogyny.
Typically, I do not stand aside for the boys club, but Kim Jones has tapped into a uniquely poetic vision of two men in their finest moments with this Jordan collab. It is perfect, and I will have more to say on this subject. Hey, Obama, are you listening? ~ Anne
Review Dior’s Men’s entire pre-fall 2020 collection at Vogue.com.
