Lea Seydoux Fronts 'Game On' for Louis Vuitton Cruise Lensed by Craig McDean

Louis Vuitton taps long-time ambassador and ‘Spectre’ Bond girl Lea Seydoux for their playful, femme card shark campaign ‘Game On’. Artistic Director of Women’s Collections Nicolas Ghesquière has a passion for tarot cards but it was his ability to play with the more traditional card deck that inspired his Cruise 2021 collection. Combos of clubs, diamonds, hearts and spades easily stand in for the Louis Vuitton monogram.

As the Cruise 2021 collection evolved, Ghesquière placed his new hybrids as decorative details and color-blocked patterns on dresses, sweaters and more. Photographer Craig McDean (IG) captures the ‘Game On’ collection with styling by Marie-Amélie Sauvé.