Miu Miu Fleur de Lait Eau de Parfum, a Joys of Sisterhood Palate Cleanser
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Miu Miu’s new fragrance Fleur de Lait Eau de Parfum, a floral-fruity scent, is inspired by the iconic Asian dessert Mango Pomelo Sago — a memory I have of Hong Kong’s Peninsula Hotel. The gourmand-leaning aroma combines velvety tones of coconut milk with intoxicating, alluring top notes of juicy mango, and floral notes of mouth-watering, honeyed, apricot-peachy osmanthus petals. Osmanthus plants were often the muse of Chinese poetry during the Tang Dynasty
This is not the first food-inspired, luxury fragrance campaign, but it may be the most captivating. Miu Miu’s young women are always a bit off kilter — originalists in their thinking and self-expression. Blessed with abundant intelligence and artistic creativity, they amuse themselves first and foremost. Miu Miu lovers enjoy the honest pleasures of sisterhood — and preferably with a bit of purpose, although Muccia Prada has never weighted down Miu Miu with her own card-carrying, youthful Italian activism.
The campaign uses the notes of the fragrance itself to create a visual recipe for Mango Pomelo Sago and the joy of making it in the kitchen with dear friends. It’s the nose of the human wearing it, as well as the fragrance itself that recreates the joyful memories, emotions and — in this case — pleasurable associations.
Honoring the spirit of poets of the Tang Dynasty and the numerous references to Proust generated by the Miu Miu campaign, AOC shares a 2020 Harvard panel discussion “What the Nose Knows: the science of smell and how scent, emotion, and memory are intertwined — and exploited.”
We thought the “and exploited” part of the Harvard scientific research panel was appropriate for the only card-carrying, young woman Communist protester, now a world-famous designer with two brands — Prada [1] and Miu Miu [2] heading the Lyst most-searched fashion brands, first quarter 2023. ~ Anne
Read today’s: Gigi Hadid Fronts New Miu Miu Pocket Bag Campaign with the Wander and Arcadie Styles in AOC Fashion
Models Alexis Sundman, Sabrina Lan and Valeria Chenskaya are styled by Anita Szymczak in images by Osma Harvilahti [IG] and director Billie Thomassin./ Hair by Yuji Okuda; makeup by Satoko Watanabe
