Stella McCartney Summer 2024 Garbage Heap Campaign with Cara Delevingne

Designer and eco-activist Stella McCartney [IG] releases her summer 2024 campaign, starring fellow Gaia lover Cara Delevingne.

The summer 2024 collection is Stella McCartney’s most sustainable ever, crafted from 95% conscious materials. Above Cara holds the Frame bag, crafted from a leather alternative, made from apple waste.

Photographer Harley Weir [IG] captures the model-actor at VeoliaUK’s [IG] South London recycling center. The facility processes 110,000 tons of recyclables from 2 million Londoners annually. This recycling depot works with plastics and glass, leaving only 1% of fashion textiles being currently recycled into new materials and clothes globally.

Each year, an estimated 92 million tons of clothing waste is created, with a truck-full going to landfill or incinerators every second. McCartney asserts that over 90% of this waste can be reused or recycled, but less than 1% is.

Above, Cara holds the Falabella bag made using recycled materials, lined with ocean plastics and its chain is made from recycled brass and recyclable aluminum.

The number of garments produced annually has doubled since 2000, driven primarily by the fast-fashion industry, according to McCartney.

AOC adds that new players like Shein and Temu have introduced an absolute glut of cheap fashion into fashion’s already unstable fashion system.

Zara has never sold fashion as cheap as these online shopping depots but is now trading up its offering with great success and profits. H&M — an imperfect leader in making fast fashion more sustainable — is also developing higher quality, more environmentally-conscious fashion.

Young Americans inspired by TikTok entrepreneurs pile on this human garbage heap with great fervor.

AOC wonders how many young Americans consider themselves as eco-activists but buy Stein and now Temu, too. Probably a high percentage — but AOC will check the existing research, rather than promote any false facts.

Cara seeks a better way, saying that she would make a bag out of her ‘issues’ — things she has quit. In Cara’s case, it would be a material made of cigarettes and alcohol.

Reflecting further, the talent who is now playing at the Kit Kat Club at the Playhouse Theatre in London until June 1, 2024 summarizes her current attitude on sustainability.

“Sustainability means community. It means action. It means working together, not placing blame on each other. It means seeking action, not perfection. And really, it means a future that that younger generations and the future generations deserve, and that the world deserves...” ~ Cara Delevigne