Paris Hilton's Metamorphosis in Lanvin SS2021 Campaign by Mert & Marcus
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Paris Hilton's Metamorphosis in Lanvin SS2021 Campaign by Mert & Marcus
Not only has Lanvin creative director Bruno Sialelli revealed a new side to Paris Hilton in the brand’s spring/summer 2021 campaign. The effort is a brilliant and staggering success.
“When we began discussing this campaign, I knew I wanted to portray Paris Hilton in a way that she has never been before,” the creative director tells British Vogue. “For Paris to be the face of Lanvin may be surprising”, Sialelli says, prepared to explain his thinking.
As the oldest continuously operating fashion house in France, Lanvin was founded by Jeanne Lanvin in 1889 and as a contemporary maison, its codes reflect evolution, rebirth and constant transformation. Within this reality of Lanvin’s very DNA, celebrating the evolution of Paris Hilton — a businesswoman, model, DJ, activist makes perfect sense. One can make the case that Paris Hilton is the original influencer.
