Brunello Cucinelli Parfums for Women and Men Enter US Market in October 2023

The $5 billion market cap Bruno Cucinelli brand story is taking a major step forward with the launch of Brunello Cucinelli Parfums for women and men. The new beauty category has been developed with EuroItalia and the fragrances are now available in Europe and the Middle East. The American launch is early October, with Asia following in 2024.

Fronted by a beautiful campaign captured by Hunter & Gatti [IG], models Arizona Muse and James Turlington star in the campaign, joined by an expanded cast. The campaign, shot in Solomeo and Val d’Orcia in Tuscany, celebrates dreamers and their hopeful, visionary spirits.

The designer's inaugural duo of scents are inspired by the lush landscape of Umbria, his home base.

The fragrances are intended to evoke a sense of warmth and comfort, much like the original cashmere sweaters that were the foundation of the lifestyle brand.

Mr. Cucinelli enlisted Olivier Cresp, creator of Mugler's Angel, to develop Brunello Cucinelli pour Homme as a woody fragrance accented with juniper, bergamot, black pepper, and sage.

Daphne Bugey and Brunello Cucinelli via the perfumer’s IG.

Perfumer Daphné Bugey created the Brunello Cucinelli women’s fragrance, and she is pictured here with the founder himself.

Bugey’s portfolio includes Le Labo Eau De Parfum Rose 31 and Jean Paul Gaultier’s Scandal. Her Brunello Cucinelli pour Femme, is a citrus blend balanced with woody and peppery notes.

“You’ve always existed and are reborn every day. You see dawn before everybody else. Original idealists, visionaries. You feel in the air the scent of a new world. Your time has come. The future belongs to those who can dream.”

Brunello Cucinelli’s business financials are as beautiful as the fragrance campaign. The quiet-for-45 years luxury brand reported a 30.5% increase in sales for the first six months of 2023. Profits rose even higher to 31.9%.