Highgrove X Burberry Launches 4th Capsule Supporting The King's Foundation
/Burberry has launched its fourth capsule in partnership with Highgrove, the foundation dedicated to funding Highgrove Gardens, which surround the private residence of Their Majesties King Charles III and Queen Camilla.
As a Royal Warrant Holder, Burberry explains that this ongoing collaboration with Highgrove also promotes the work of The King’s Foundation, a charity founded by then Prince of Wales in 1990 to support now King Charles III’s philosophy of Harmony: that by understanding the balance, order and relationships between ourselves and the natural world, we can create a more sustainable future.
Since 1980, when His Majesty The King first arrived at Highgrove, he has devoted much energy to transforming the gardens around the house, which are renowned as some of the most inspiring and innovative in the United Kingdom.
The series of interlinked gardens have been created with imagination and passion, replacing a shabby and overgrown landscape over some 40 years.
In a very real sense, Highgrove reflects The King's natural artistic ability — they are his canvas. Managed organically and sustainably, the gardens have become an important haven for a rich variety of flora and fauna.
The latest 28-piece Highgrove X Burberry collection has collaborated with British artist Helen Bullock [IG], who has created four artworks inspired by the Kitchen Garden at Highgrove. Bullock said in a statement: “The Gardens are so vast and rich it was hard to decide where to start. But I soon fell for the tangled sway of wildflowers and that special combination of dancing poppies and cosmos.”
In alignment with His Majesty’s environmental values and Burberry’s deeply-rooted relationship with nature, the main material of each piece is made from either certified wool, organic cotton or organic silk.
The campaign is an absolute delight and oh so British. Actors Elizabeth McGovern, Laura Carmichael and Ṣọpẹ́ Dìrísù are wearing a selection of pieces in a special portfolio of portraits, shot by photographer Camille Summers-Valli [IG].
McGovern and Carmichael are known for their roles the TV series Downton Abbey while Dìrísù played the title character in the 2022 period drama film ‘Mr Malcolm’s List’.
Scott Simpson, retail director for The King’s Foundation, called the project “a celebration of excellence in British creativity, heritage and the wonderful outdoors.”
Asking these esteemed actors to wear the collection was the best way to make the clothes come to life,” Burberry chief creative officer Daniel Lee explained.
Burberry will also host window displays and store activations, including bespoke installations in its Regent Street, London, Miami, Sanlitun in Beijing stores, adorned with florals and benches reminiscent of a British country garden. There will also be what Burberry calls “a standout window display” in Qingdao, China, inspired by the world of Bullock.
Elements in the Burberry X Highgrove capsule are sold on the Highgrove website, along with scarves from earlier Burberry collaborations. Of course, the collection is also available at Burberry online.