Herrera and Kloss, Inc.

Supermodel Karlie Kloss cemented her relationship with the Carolina Herrera beauty business when she was 15 years old and both opened and closed the Carolina Herrera fall/winter 2015 runway show.

Karlie’s runway looks were black and silver in 2015, and not the eye-drenching, pink-pleasure, Good Girl style we see at play in the new Carolina Herrera Good Girl Blush Perfume campaign.

AOC has studied and promoted Karlie Kloss from her first steps into New York fashion world, because it was clear that she is a woman of principle and also a progressive activist at heart.

The folks at Carolina Herrera, now part of the Barcelona-based Puig Group of brands, were also drawn to Karlie, and not only because of her 6’2” stature and athletic/professional dancer training.

Karlie Kloss is the epitome of the classic Good Girl, updated for the 21st century. In fashion marketing, we toss around the term ‘boss lady’ with ease. Karlie Kloss helps define what a boss lady IS.

Launching Kode With Klossy

The Carolina Herrera brand was Karlie’s partner early on, after her launching Kode With Klossy in 2015. Teaching primarily girls of color to code — as in technology projects, computer coding — was an unusual avenue for Kloss’ activism. STEM-related jobs are the critical future of our global workforce, and yet girls remain woefully under-represented in STEM jobs in America and worldwide.

The original Kode With Klossy two-week, summer scholarship for 20 girls [and non-binary young people] is now a massive international success and a project that continues to gain momentum. The Carolina Herrera team can take great pride in being an early supporter and funder of the project, and it is an important reason for progressive minds and hearts to support the brand.

Karlie Kloss, now age 30, doesn’t just give good interviews on the importance of creating social change by speaking out on Instagram, going to protests, of even buying from brands with activist DNA.

Kloss makes things happen in a way that most model activists don’t. Yes, she earned a lot of money with highest-level success as a model. But Karlie has always been willing to walk away — as she did when hanging up her Victoria’s Secret Angel wings way ahead of schedule.

Good Girl Blush Ingredients

The key ingredients in Good Girl Blush are Ylang ylang, peony and vanilla. The scent's vanilla and ylang ylang are sustainably sourced, and the formula contains upcycled rosewater, Carolina Herrera’s Good Girl Blush is promoted as a 100 percent vegan perfume.

AOC is not an authority on sustainable products. It seems to us that Good Girl Blush is a serious step in the right direction, but there are other fragrances doing even better.

The Power of a Loving Embrace

Anne of Carversville has long used the term ‘Smart Sensuality Women’ to describe humans who celebrate being women and luxuriate in wearing a fragrance like Carolina Herrera Good Girl. We embrace sensuality from intoxicating flowers to our own bodies; are whip smart and not afraid to be a brainiac; and have great heart for the critical progressive issues of our time. We lean hard on female empowerment.

The brand positioning around Carolina Herrera, especially with their long association with Karlie Kloss is outstanding. It’s a major reason to support the brand.

Carolina Herrera Good Girl Ambassador Karlie Kloss speaks as a 30-year-old woman with 65 years worth of wisdom in her laptop backpack.

In a joint interview with Harper’s Bazaar UK, Carolina A. Herrera the daughter and Karlie Kloss discuss the idea of a woman reaching her full potential. The interview is worth reading, but
AOC ends with a nod to the Good Girl fragrance collection. Karlie’s words are very different from the depressed and frazzled perspectives of many of our top models today. In her own words:

"Good Girl [the fragrance] is about embracing all parts of yourself. There is strength in that duality – the good and the bad. There are many imperfections that I have – that are in all of us – but when you actually stand tall, walk tall, own your space, own all the things that make you different, then that is what makes you special. There are so many parts of who I am; I am a mother and a sister, I’m a founder, I’m a student, I’m a model – and when you embrace all that, that’s when I’ve found such a sense of power. Trying to fit into one bucket just wasn’t going to work for me."

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