Karlie Kloss As New Estee Lauder Ambassador: Beauty, Fashion & Tech Are Intertwined & Girls Must Code
/Supermodel, businesswoman and philanthropist Karlie Kloss is keen on having bucket lists. Kloss scored a major dunk this week, becoming a brand ambassador for Estee Lauder, joining colleagues Joan Smalls and Kendall Jenner as a global spokesmodel for the iconic beauty brand.
"My entire career, having a beauty contract has been at the top of my bucket list," Kloss reveals. "When I was on an airplane commuting between my life as a high school student in St. Louis and my parallel life as a fashion model in NYC, I would journal about my dreams. I have to find that journal that says, 'Bucket List: Estée Lauder beauty contract.' It's surreal, and I'm really grateful and excited."
One of the refreshing qualities about Karlie Kloss is that she doesn't mind being a bit ditzy at times. This quality is particularly refreshing when she spends so much time with young girls and women with her #KodeWithKlossy project. Karlie plays this role in her first film for Estee Lauder.
Estee Lauder | First Day at Work
Kloss confirms the fact that beauty and narcissism aren't always evil twins. "I also want to say that beauty is not always about being frivolous or vain. Beauty and fashion allow for self-expression — they have the power to make you feel like your best self by inspiring confidence and individuality, and that should not be undervalued," Karlie explains.
Increasingly, we can't talk about Karlie Kloss without touching base on her #KodewithKlossy project, recently featured yet again on AOC. We've followed Karlie's tech journey since the day she took her own first coding class.
"I actually think beauty and tech sit at this really unique intersection with so much power and opportunity to innovate and be creative," she says. "Throughout my own career, I've watched the increased emergence of fashion and tech, from the rise of ecommerce and wearable tech to 3D photoshoots. These two worlds will only become more intertwined, which will lead to many more changes and innovations in the industry in the coming years."
If Estee Lauder isn't backing #KodeWithKlossy today, it's probably safe to say they will be in the future. We love Karlie leveraging her activism and philanthropy with her model cred. The girl gets R-E-S-P-E-C-T!! ~ Anne