Johan Sandberg Captures 'Bel Amish' for ELLE France May 7, 2020

Johan Sandberg Captures 'Bel Amish' for ELLE France May 7, 2020

TIME Magazine’s Person of the Year Greta Thunberg has lent her support to children affected by COVID-19 with a charity donation of nearly €100,000 to United Nations Children's Fund (UNICEF).  I mention this donation because everywhere I look in Johan Sandberg’s images for his ‘Bel Amish’ fashion story, I see Greta’s piercing stare — and those of her activist friends — in our direction. That means the adults, the businesses, the politicians.

Hortense Manga styles a cast that includes Adrien Cardinaux, Alisha Neshvat, Thialda Bok, Tya Gohin and more in ‘Bel Amish’, a tribute to the ardent, changing values around our relationship with land, nature, sustainability, scarcity and now safety from a global pandemic in our 21st century world.

Call it practical fashion, ethical fashion, modest dressing — our COVID-19, confined world has catapulted this simple concept into the considerations of most fashion professionals about the way forward. Growing numbers of consumers are of the mindset that we need to get back to basics, to fundamental values about what constitutes a good life.