Tiffany & Co. Launches T1 Collection Online, Fronted by Adut, Freja Beha & Vittoria

Tiffany & Co. Launches T1 Collection Online, Fronted by Adut, Freja Beha & Vittoria

The first chapter in luxury world’s big merger of French luxury conglomerate LVMH and Tiffany & Co. is written but only available for purchase online. April 1 was launch day for a new collection called T1 — inspired by Tiffany’s classic T-shaped motif from the ’80s.

Designed by Reed Krakoff, Chief Artistic Officer, the stones in T1 designs nest into each other, evoking a honeycomb pattern. “This reduces the amount of metal, allowing for larger diamonds and therefore greater sparkle, explains Tiffany & Co. about the design process.

“The goal was to reinvent the ‘T’motif in a new bold symbol that felt very modern.”

Top models Adut Akech, Freja Beha Erichsen and Vittoria Ceretti are the faces of the new T1 campaign.

Continue on for news of merger delay, Tiffany & Co. and LVMH coronavirus support and more campaign news. Tiffany & Co. Launches T1 Collection Online, Fronted by Adut, Freja Beha & Vittoria