Jo Malone's Lavenderland Special Editions Spring 2020 Soothe Our Frayed Nerves

Jo Malone's Lavenderland Special Editions Spring 2020 Soothe Our Frayed Nerves

London luxury fragrance brand Jo Malone didn’t set out to calm global nerves with its new Lavenderland Collection. And yet, the limited edition launch is perfectly timed in a world fraught with nerves on high-alert over coronavirus.

Tim Walker’s magical images of Lucan Gillespie delight in a video directed by Emma Datzell-Khan. Model Xie Chaoyu joins Lucan in the video, with all visuals styled by Katy England. / Hair by Malcolm Edwards; makeup by Sam Bryant.

Because of the tense, disruptive, fear-generating global health crisis impacting us all, AOC looked for any new research on the calming properties of lavender. Writing for Smithsonian Magazine in October 2018, Brigit Katz suggests that in mice, at least, lavender may also be as effective at combating anxiety as commonly-prescribed medications. We share Katz’s article under the Smithsonian’s CC license.