Karolina Kurkova with new new Cybex stroller design.

Any designer will tell you that freedom to follow creative thought bites in product design makes the entire experience far more fulfilling. One of the world’s famous models Karolina Kurkova found this unfettered freedom in her collab with Cybex, the international German lifestyle brand of strollers, car seats and baby carriers.

Facts are that if one can afford the Priam luxury stroller ($899.95) or its compact cousin the Mios ($549.95), it’s nice to have a supermodel’s name attached to it. Having photographer Pamela Hanson shoot the photography isn’t too shabby, either.

With sustainability also uppermost in mind, the Cybex by Karolina Kurkova Collection is made with certified recycled fibers, with the yarn in each model utilizing up to 31 recycled plastic PET bottles. SoCal mothers will appreciate that the strollers have an extendable XXL sun canopy that offers UPF50+ sun protection, and the Priam model even has a two-wheel mode for easy maneuvering when enjoying a day with a baby at the beach. Kurkova’s trademark fondness for bold red lipstick is reflected in the red lip logo which sprouts the embroidered word “Love," along with accent stripings of red throughout the collection. via The Hollywood Reporter