Marco van Rijt Flashes Signe Veiteberg For Vogue Ukraine September 2018

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Model Signe Veiteberg is styled by Rikke Wackerhausen in images by Marco van Rijtfor Vogue Ukraine September 2018./ Hair by Mette Thorsgaard; makeup by Trine Skjoth

Karl Lagerfeld Eyes Adesuwa, Grace Elizabeth, Luna, Vittoria + For Chanel Fall-Winter 2018 Campaign

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Karl Lagerfeld Eyes Adesuwa, Grace Elizabeth, Luna, Vittoria + For Chanel Fall-Winter 2018 Campaign

Karl Lagerfeld pulls together his semi-annual girl gaggle for Chanel's Fall Winter 2018 campaign. The diverse case includes Adesuwa Aighewi, Grace Elizabeth, Hoyeon Jung, Luna Bijl, Nina Marker, Vittoria Ceretti, and Yoon Young Bae styled by Carine Roitfeld. / Makeup by Tom Pecheux; hair by Sam McNight

Lily James Graces Vanity Fair Italy's August 2018 Pages, Lensed By David Slijper

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Lily James Graces Vanity Fair Italy's August 2018 Pages, Lensed By David Slijper

Actor Lily James may frolic around a Greek island in 'Mamma Mia! Here We Go Again', but her real summer fun was happening in Italy, home to the grand migration of the world's beautiful people. Photographer David Slijper turned his focus to Lily weeks before she hit Tuscany, and Sarah Gore Reeves styled her for Vanity Fair Italy's August 2018 issue./ Makeup by William-Bartel

Rocio Ramos Captures Lady Bosses Lauren, Danika & Sveta For ELLE Russia September 2018

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Models Lauren Auerbach, Danika Pienaar and Sveta Matiunina are styled by Vadim Galaganov in lady boss images by Rocio Ramos for ELLE Russia September 2018./ Hair & makeup by David Lopez

Claudia Schiffer Is All Denim, Lensed By Gregory Harris For Vogue Paris September 2018

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Supermodel Claudia Schiffer is styled by Geraldine Saglio in images by Gregory Harris for Vogue Paris September 2018's Miss Vogue casual view of the coming season./ Makeup by Petros Petrohilos; hair by Stephane Lancien

Ethan James Green Eyes Anok Yai, Adut Akech & Eniola Abioro For i-D Magazine Fall 2018

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Ethan James Green Eyes Anok Yai, Adut Akech & Eniola Abioro For i-D Magazine Fall 2018

Fall 2018 i-D Magazine cover girls Anok Yai and Adut Akech (above) are joined by 19-year-old Nigerian new girl Eniola Abioro (next), a former teacher at Grace Academy school in Lagos, in striking images by Ethan James Green. The photographer also flashed Anok's cover in i-Ds "imagine you could be the one to change it all' issue. Alastair McKimm styles the trio in what becomes a graphically striking, high-fashion editorial. / Hair by Cyndia Harvey; makeup by Kanako Takase

Also included below, Adut's cover is shot by Campbell Eddy. The third cover girl, rising star Adesuwa Aighewi,  is lensed by Oliver Hadlee Pearch. 

Lena C Emery Captures Serenity: Good Life/Perfect Circle For POP Magazine F/W 2018/19

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Lena C Emery Captures Serenity: Good Life/Perfect Circle For Pop Magazine F/W 2018/19

Tallulah Harlech styles a fully sustainable, cruelty free, 100% recycled shoot featuring Amanda Murphy, Imari Karanja & Florence Clapcott for Pop Magazine Fall Winter 2018. Photographer Lena C Emery captures 'Serenity: Good Life/Perfect Circle' with hair by Kei Terada and makeup by Janeen Witherspoon.

Polina Oganicheva Wears Natural Beauty Lensed By Stephan Lisowski For Harper's Bazaar Ukraine 2018

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Polina Oganicheva Wears Natural Beauty Lensed By Stephan Lisowski For Harper's Bazaar Ukraine 2018

Model Polina Oganicheva is styled by Svetlana Marson in noble origins country luxury lensed by Stephan Lisowski for Harper's Bazaar UkraineSeptember 2018./ Makeup by Yevgeniya Kozlova; hair by Dania Martemianov

French Open Bans Serena Williams From Wearing Life-Saving, Anti-Blood Clot Catsuit

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French Open Bans Serena Williams From Wearing Life-Saving, Anti-Blood Clot Catsuit

Serena Williams wasn't trying to be some slutty woman of color when she wore her black Nike catsuit before dropping out of the 2018 French Open with an injury. Williams dealt with a life-threatening, post-pregnancy blot clot scare in 2017.  The G.O.A.T. dedicated her ultimate power suit to "all the moms out there who had a tough recovery from pregnancy" on Instagram. 

Serena agreed that the design was a partial nod to 'Black Panther'. "I call it, like, my Wakanda-inspired catsuit." The French Tennis Federation will have no more Wakanda-inspired dress on its professional tennis courts, banning Serena -- or any of her wannabes -- from wearing similar sartorial outfits in the future.

Bernard Giudicelli, the president of the French Tennis Federation, told Tennis magazine her catsuit was specifically a problem. “It will no longer be accepted. One must respect the game and the place,” he said. “I think that sometimes we’ve gone too far.”

Just to be clear, Williams' suit had a potentially live-saving functionality. As a full-body compression garment, it was designed to help with blood clots, a life-threatening health issue Serena's dealt with frequently. Williams was sidelined for a year, with several blod clots in both lungs in 2011. And when she was giving birth to her daughter, Alexis Olympia, last year, she had a pulmonary embolism that could have killed her. It was only her own knowledge of these life-threatening problems that demanded medical action when doctors and nurses were oblivious to what was happening.

“I had a lot of problems with my blood clots, and, God, I don’t know how many I have had in the past 12 months. So it is definitely a little functionality to it,” Williams said of the suit. “I have been wearing pants in general a lot when I play, so I can keep the blood circulation going. It’s a fun suit but it’s also functional, so I can be able to play without any problems.”

Giudicelli said the rules won’t be as strict as Wimbledon, which makes everyone wear white, but they will be asking designers to give them an advance look at designs for players and will “impose certain limits.”

Chris Colls Eyes Hannah, Taylor, & Yasmin In 'Take The Fall' For ELLE US September 2018

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Models Hannah Ferguson, Taylor Hill and Yasmin Wijnaldum are styled by Paul Cavacao in 'Take The Fall'. Photographer Chris Colls is in the studio for ELLE USSeptember 2018./ Hair by Shingo Shibata; makeup by Dotti

A Sexy Hailey Baldwin Sends Vogue Mexico Balenciaga Message For UN World Food Programme

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A Sexy Hailey Baldwin Sends Vogue Mexico Balenciaga Message For UN World Food Programme

On the heels of my comments on the new VS 'Tease Rebel' fragrance campaign, Hailey Baldwin drops into the pages of Vogue Mexico's September 2018 issue. It's a perfect setup to ask: What's sexy now?

Hailey's wearing a Balenciaga hoodie with the WFP logo is part of that conversation, one that AOC has engaged around with readers for a decade: : the rise of  Smart Sensuality Women who are smart, sexy and have great heart. 

When Demna Gvasalia became creative director of Balenciaga, one of his first moves was to unveil a partnership with the world’s largest humanitarian agency fighting hunger worldwide, the World Food Programme. Vice wrote: "Rooted in Balenciaga’s conviction to be a pacemaker for positive change, this partnership uses fashion to engage global consumers with the issue of hunger and to raise awareness of the World Food Programme‘s work in emergencies and with local communities to build resilience."

“It’s about using fashion as a tool of communication,” Gvasalia explained post-show while wearing a co-branded WFP logo-adorned cap with its ‘Saving Lives, Changing Lives’ slogan written on its side. “Now as a designer, if I create a graphic, it has to mean more,” he added.

“We consider this partnership to be an important step in making fashion useful in a different way and supporting good causes with our products whenever possible.”

In no way am I suggesting that Victoria's Secret should strike a partnership with the UN. But they need to strike a partnership around a genuine values set that resonates with a very changing branding landscape. Hailey Baldwin may be flashing a priceless engagement ring in these sensual images but she's also embracing a larger set of humanitarian values under assault worldwide.

Hailey is styled by Celia Azoulay in casual denim and cozy sweater looks lensed by Bjorn Iooss. / Hair by Joey George; makeup by Fulvia Farolfi. 

VS Angel Taylor Hill Fronts 'Tease Rebel' Fragrance Campaign -- Is This Sexy Now?

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VS Angel Taylor Hill Fronts 'Tease Rebel' Fragrance Campaign

Victoria's Secret Angel Taylor Hill stars in the brand's new fragrance 'Tease Rebel', a companion for its signature 'Tease' fragrance. Hill anchors the rebel message wearing branded hoodies, form-fitting jeans and leather jackets. 

One wonders if the rebellious floral with notes of wild rose, two types of violets and white leather is the brand boost that VS needs right now.  Reflecting yesterday on another quarter of weak sales for Victoria's Secret, the Wall Street Journal writes: "The brand is still struggling as young consumers now prefer more authentic marketing and garments that resemble crop tops, with simple sizing and lower prices."

Young consumers know that there is nothing rebellious about Victoria's Secret, a brand that takes a stand on nothing that runs against the mass-opinion current. And post Parkland students and #MeToo, VS is feeling very old-fashioned these days. Being a 'tease' is not a positive message for millions of American women -- and global, too -- sorting out the #MeToo movement.  Young consumers want to own their sexuality and their bodies Rihanna style: sexy yes, but deeply close to her followers and supporters and a global activist to boot. 

As a VS veteran, I love the brand but left over primarily marketing and positioning issues. Loop Capital analyst Laura Champine recently dubbed Victoria’s Secret the “Sears of Brassieres', a true gut punch insult to the world's biggest lingerie brand. LikeFast Company, I've written about the decline of VS for years. Their May 2018 comments about the brand's marketing ring tightly with my own around branding like Rebel Tease:

The lingerie brand still dominates the market, but it hasn’t altered its marketing, which focuses on being sexy for a male audience. The brand’s flagship event, a massive fashion show where supermodels don angel’s wings and diamond-studded bras, seems anachronistic in the current #MeToo moment.

AS VS sales continue to plummet, the Victoria's Secret brand needs to look beyond product categories and into its very soul. Headlines like Business Insider's RBC: Victoria's Secret is trading at 'negative value' from Aug. 21 are not good. Let's hope a new breed of modern women angels whisper some sweet nothings into the ear of VS marketing genius and primary stockholder Les Wexner.

Marie Fofana Poses For Jon Gorrigan In Marie Claire UK September 2018

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Model Marie Fofana is styled by Tiffany Fraser Steele for images by Jon Gorrigan in Marie Claire UK September 2018./ Hair by Christos Kallaniotis; makeup by Clare Read

Anne Verhallen & Roos van Elk Chill In Nature For 'Out of Office' In ELLE Netherlands September 2018

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Models Anne Verhallen and Roos van Elk share the spotlight (but not every image) in 'Out of Offce', styled by Thomas Vermeer. Photographers Jeroen Mantel and Pablo Delfos capture the global citizens vibe for ELLE NetherlandsSeptember 2018.

Pedro Quintana Eyes Ava Smith In Dolce & Gabbana Irresistable Excess For Harper's Bazaar Chile

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Model Ava Smith is styled by DaVian Lain in over-the-top opulence for 'Exceso Irresistible'.   Photographer Pedro Quintana is behind the lens, featuring Dolce & Gabbana dresses for Harper's Bazaar Chile September 2018.

Daniel Jackson Flashes 'Coat Check' With For Vogue US September 2018

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Daniel Jackson Flashes 'Coat Check' With For Vogue US September 2018

Models Abby Champion, Ellen Rosa, Fei Fei Sun, Grace Elizabeth and Imaan Hammam are styled by Tonne Goodman in 'Coat Check', lensed by Daniel Jackson for Vogue US September 2018./ Hair by Garren; makeup by Susie Sobol

Photographer Layla Motta Captures Le Soleil D'été Spring/Summer 2019 Collection

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Photographer Layla Motta captures Brazilian models Renata Guerra Otoni, Virginia Santos and Giovanna Bichels in beautiful images supporting Brazilian brand Le Soleil D'été Spring/Summer 2019 collection./ Beauty by Kaká Oliveira