A Sexy Hailey Baldwin Sends Vogue Mexico Balenciaga Message For UN World Food Programme
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A Sexy Hailey Baldwin Sends Vogue Mexico Balenciaga Message For UN World Food Programme
On the heels of my comments on the new VS 'Tease Rebel' fragrance campaign, Hailey Baldwin drops into the pages of Vogue Mexico's September 2018 issue. It's a perfect setup to ask: What's sexy now?
Hailey's wearing a Balenciaga hoodie with the WFP logo is part of that conversation, one that AOC has engaged around with readers for a decade: : the rise of Smart Sensuality Women who are smart, sexy and have great heart.
When Demna Gvasalia became creative director of Balenciaga, one of his first moves was to unveil a partnership with the world’s largest humanitarian agency fighting hunger worldwide, the World Food Programme. Vice wrote: "Rooted in Balenciaga’s conviction to be a pacemaker for positive change, this partnership uses fashion to engage global consumers with the issue of hunger and to raise awareness of the World Food Programme‘s work in emergencies and with local communities to build resilience."
“It’s about using fashion as a tool of communication,” Gvasalia explained post-show while wearing a co-branded WFP logo-adorned cap with its ‘Saving Lives, Changing Lives’ slogan written on its side. “Now as a designer, if I create a graphic, it has to mean more,” he added.
“We consider this partnership to be an important step in making fashion useful in a different way and supporting good causes with our products whenever possible.”
In no way am I suggesting that Victoria's Secret should strike a partnership with the UN. But they need to strike a partnership around a genuine values set that resonates with a very changing branding landscape. Hailey Baldwin may be flashing a priceless engagement ring in these sensual images but she's also embracing a larger set of humanitarian values under assault worldwide.
Hailey is styled by Celia Azoulay in casual denim and cozy sweater looks lensed by Bjorn Iooss. / Hair by Joey George; makeup by Fulvia Farolfi.
