Hailey Bieber Takes A Country Stroll Lensed by Matt Easton for British Vogue October 2019

Hailey Bieber Takes A Country Stroll Lensed by Matt Easton for British Vogue October 2019

Model Hailey Bieber dresses up fine, styled by Dena Giannini in ‘A River Runs Through It’. Photographer Matt Easton captures Hailey country stroll for British Vogue October 2019./ Hair by Panos Papandrianos; makeup by Frank B

Daniel Jackson Captures Hailey Bieber Weekend for Vogue US October 2019

Daniel Jackson Captures Hailey Bieber Weekend for Vogue US October 2019

Vogue US takes a page out of the Net-a-Porter playbook — and ELLE, too — sharing Hailey Bieber Weekend, lensed by Daniel Jackson. Tabitha Simmons styles Hailey for the October 2019 issue. / Hair by Ward Stegerhoek; makeup by Gucci Westman

Hailey Bieber Covers Vogue Australia October 2019, Lensed by Lachlan Bailey

Hailey Bieber Covers Vogue Australia October 2019, Lensed by Lachlan Bailey

Hailey Bieber is styled by Christine Centenera in her Vogue Australia October 2019 cover story, lensed by Lachlan Bailey.

Hailey Baldwin Bieber is now going by Hailey Rhode Bieber and @haileybieber on Instagram and Wiki. That’s an interesting factoid, considering that Bieber talks a lot about finding her own lane, in her Vogue Australia October 2019 cover story and interview.

Hailey Bieber Tours America's East Coast, Posing for Colin Dodgson in W Magazine #4 2019

Hailey Bieber Tours America's East Coast, Posing for Colin Dodgson in W Magazine #4 2019

W Magazine’s new editor-in-chief Sara Moonves styles Hailey Baldwin Bieber in fall perfect for fashionistas loving Lady Liberty and leopard spots, with a llama or two thrown in for good measure. W officially crowns Hailey Miss America as she traipses the East Coast from Martha’s vineyard to New York Harbor lensed by Colin Dodgson. / Hair by Rudi Lewis; makeup by Susie Sobol

Hailey Baldwin Welcomes Us To Nantucket Style For Weekend Max Mara's Spring 2019 Collection

Hailey Baldwin Welcomes Us To Nantucket Style For Weekend Max Mara's Spring 2019 Collection

Hailey Baldwin fronts Weekend Max Mara’s new ‘Nantucket’ collection created in collaboration with American interior designer Anthony Baratta. Cape Cod beckons us in this ocean-breeze, fresh collection of breezy prints and girls’ prep school cuts.

Hailey Baldwin Takes The Spotlight In Zoey Grossman Shots For Harper's Bazaar US November 2018

Hailey Baldwin Takes The Spotlight In Zoey Grossman Shots For Harper's Bazaar US November 2018

Rising star and new face of Tommy Hilfiger Hailey Baldwin promises sunny days ahead, styled by Miguel Enamorado in resort looks from Chanel, Fendi, Tommy Hilfiger, Versace and more. Zoey Grossman flashes Baldwin in Brooklyn in a Harper’s Bazaar US November feature ‘Hailey Baldwin about Fashion, Family and life in the spotlight.’/ Hair by Joey George; makeup by Cyndle Komarovski

A Sexy Hailey Baldwin Sends Vogue Mexico Balenciaga Message For UN World Food Programme

A Sexy Hailey Baldwin Sends Vogue Mexico Balenciaga Message For UN World Food Programme

On the heels of my comments on the new VS 'Tease Rebel' fragrance campaign, Hailey Baldwin drops into the pages of Vogue Mexico's September 2018 issue. It's a perfect setup to ask: What's sexy now?

Hailey's wearing a Balenciaga hoodie with the WFP logo is part of that conversation, one that AOC has engaged around with readers for a decade: : the rise of  Smart Sensuality Women who are smart, sexy and have great heart. 

When Demna Gvasalia became creative director of Balenciaga, one of his first moves was to unveil a partnership with the world’s largest humanitarian agency fighting hunger worldwide, the World Food Programme. Vice wrote: "Rooted in Balenciaga’s conviction to be a pacemaker for positive change, this partnership uses fashion to engage global consumers with the issue of hunger and to raise awareness of the World Food Programme‘s work in emergencies and with local communities to build resilience."

“It’s about using fashion as a tool of communication,” Gvasalia explained post-show while wearing a co-branded WFP logo-adorned cap with its ‘Saving Lives, Changing Lives’ slogan written on its side. “Now as a designer, if I create a graphic, it has to mean more,” he added.

“We consider this partnership to be an important step in making fashion useful in a different way and supporting good causes with our products whenever possible.”

In no way am I suggesting that Victoria's Secret should strike a partnership with the UN. But they need to strike a partnership around a genuine values set that resonates with a very changing branding landscape. Hailey Baldwin may be flashing a priceless engagement ring in these sensual images but she's also embracing a larger set of humanitarian values under assault worldwide.

Hailey is styled by Celia Azoulay in casual denim and cozy sweater looks lensed by Bjorn Iooss. / Hair by Joey George; makeup by Fulvia Farolfi.