French Open Bans Serena Williams From Wearing Life-Saving, Anti-Blood Clot Catsuit

French Open Bans Serena Williams From Wearing Life-Saving, Anti-Blood Clot Catsuit

Serena Williams wasn't trying to be some slutty woman of color when she wore her black Nike catsuit before dropping out of the 2018 French Open with an injury. Williams dealt with a life-threatening, post-pregnancy blot clot scare in 2017.  The G.O.A.T. dedicated her ultimate power suit to "all the moms out there who had a tough recovery from pregnancy" on Instagram. 

Serena agreed that the design was a partial nod to 'Black Panther'. "I call it, like, my Wakanda-inspired catsuit." The French Tennis Federation will have no more Wakanda-inspired dress on its professional tennis courts, banning Serena -- or any of her wannabes -- from wearing similar sartorial outfits in the future.

Bernard Giudicelli, the president of the French Tennis Federation, told Tennis magazine her catsuit was specifically a problem. “It will no longer be accepted. One must respect the game and the place,” he said. “I think that sometimes we’ve gone too far.”

Just to be clear, Williams' suit had a potentially live-saving functionality. As a full-body compression garment, it was designed to help with blood clots, a life-threatening health issue Serena's dealt with frequently. Williams was sidelined for a year, with several blod clots in both lungs in 2011. And when she was giving birth to her daughter, Alexis Olympia, last year, she had a pulmonary embolism that could have killed her. It was only her own knowledge of these life-threatening problems that demanded medical action when doctors and nurses were oblivious to what was happening.

“I had a lot of problems with my blood clots, and, God, I don’t know how many I have had in the past 12 months. So it is definitely a little functionality to it,” Williams said of the suit. “I have been wearing pants in general a lot when I play, so I can keep the blood circulation going. It’s a fun suit but it’s also functional, so I can be able to play without any problems.”

Giudicelli said the rules won’t be as strict as Wimbledon, which makes everyone wear white, but they will be asking designers to give them an advance look at designs for players and will “impose certain limits.”

Chris Colls Eyes Hannah, Taylor, & Yasmin In 'Take The Fall' For ELLE US September 2018

Models Hannah Ferguson, Taylor Hill and Yasmin Wijnaldum are styled by Paul Cavacao in 'Take The Fall'. Photographer Chris Colls is in the studio for ELLE USSeptember 2018./ Hair by Shingo Shibata; makeup by Dotti

A Sexy Hailey Baldwin Sends Vogue Mexico Balenciaga Message For UN World Food Programme

A Sexy Hailey Baldwin Sends Vogue Mexico Balenciaga Message For UN World Food Programme

On the heels of my comments on the new VS 'Tease Rebel' fragrance campaign, Hailey Baldwin drops into the pages of Vogue Mexico's September 2018 issue. It's a perfect setup to ask: What's sexy now?

Hailey's wearing a Balenciaga hoodie with the WFP logo is part of that conversation, one that AOC has engaged around with readers for a decade: : the rise of  Smart Sensuality Women who are smart, sexy and have great heart. 

When Demna Gvasalia became creative director of Balenciaga, one of his first moves was to unveil a partnership with the world’s largest humanitarian agency fighting hunger worldwide, the World Food Programme. Vice wrote: "Rooted in Balenciaga’s conviction to be a pacemaker for positive change, this partnership uses fashion to engage global consumers with the issue of hunger and to raise awareness of the World Food Programme‘s work in emergencies and with local communities to build resilience."

“It’s about using fashion as a tool of communication,” Gvasalia explained post-show while wearing a co-branded WFP logo-adorned cap with its ‘Saving Lives, Changing Lives’ slogan written on its side. “Now as a designer, if I create a graphic, it has to mean more,” he added.

“We consider this partnership to be an important step in making fashion useful in a different way and supporting good causes with our products whenever possible.”

In no way am I suggesting that Victoria's Secret should strike a partnership with the UN. But they need to strike a partnership around a genuine values set that resonates with a very changing branding landscape. Hailey Baldwin may be flashing a priceless engagement ring in these sensual images but she's also embracing a larger set of humanitarian values under assault worldwide.

Hailey is styled by Celia Azoulay in casual denim and cozy sweater looks lensed by Bjorn Iooss. / Hair by Joey George; makeup by Fulvia Farolfi. 

VS Angel Taylor Hill Fronts 'Tease Rebel' Fragrance Campaign -- Is This Sexy Now?

VS Angel Taylor Hill Fronts 'Tease Rebel' Fragrance Campaign

Victoria's Secret Angel Taylor Hill stars in the brand's new fragrance 'Tease Rebel', a companion for its signature 'Tease' fragrance. Hill anchors the rebel message wearing branded hoodies, form-fitting jeans and leather jackets. 

One wonders if the rebellious floral with notes of wild rose, two types of violets and white leather is the brand boost that VS needs right now.  Reflecting yesterday on another quarter of weak sales for Victoria's Secret, the Wall Street Journal writes: "The brand is still struggling as young consumers now prefer more authentic marketing and garments that resemble crop tops, with simple sizing and lower prices."

Young consumers know that there is nothing rebellious about Victoria's Secret, a brand that takes a stand on nothing that runs against the mass-opinion current. And post Parkland students and #MeToo, VS is feeling very old-fashioned these days. Being a 'tease' is not a positive message for millions of American women -- and global, too -- sorting out the #MeToo movement.  Young consumers want to own their sexuality and their bodies Rihanna style: sexy yes, but deeply close to her followers and supporters and a global activist to boot. 

As a VS veteran, I love the brand but left over primarily marketing and positioning issues. Loop Capital analyst Laura Champine recently dubbed Victoria’s Secret the “Sears of Brassieres', a true gut punch insult to the world's biggest lingerie brand. LikeFast Company, I've written about the decline of VS for years. Their May 2018 comments about the brand's marketing ring tightly with my own around branding like Rebel Tease:

The lingerie brand still dominates the market, but it hasn’t altered its marketing, which focuses on being sexy for a male audience. The brand’s flagship event, a massive fashion show where supermodels don angel’s wings and diamond-studded bras, seems anachronistic in the current #MeToo moment.

AS VS sales continue to plummet, the Victoria's Secret brand needs to look beyond product categories and into its very soul. Headlines like Business Insider's RBC: Victoria's Secret is trading at 'negative value' from Aug. 21 are not good. Let's hope a new breed of modern women angels whisper some sweet nothings into the ear of VS marketing genius and primary stockholder Les Wexner.

Anne Verhallen & Roos van Elk Chill In Nature For 'Out of Office' In ELLE Netherlands September 2018

Models Anne Verhallen and Roos van Elk share the spotlight (but not every image) in 'Out of Offce', styled by Thomas Vermeer. Photographers Jeroen Mantel and Pablo Delfos capture the global citizens vibe for ELLE NetherlandsSeptember 2018.

Pedro Quintana Eyes Ava Smith In Dolce & Gabbana Irresistable Excess For Harper's Bazaar Chile

Model Ava Smith is styled by DaVian Lain in over-the-top opulence for 'Exceso Irresistible'.   Photographer Pedro Quintana is behind the lens, featuring Dolce & Gabbana dresses for Harper's Bazaar Chile September 2018.

Daniel Jackson Flashes 'Coat Check' With For Vogue US September 2018

Daniel Jackson Flashes 'Coat Check' With For Vogue US September 2018

Models Abby Champion, Ellen Rosa, Fei Fei Sun, Grace Elizabeth and Imaan Hammam are styled by Tonne Goodman in 'Coat Check', lensed by Daniel Jackson for Vogue US September 2018./ Hair by Garren; makeup by Susie Sobol

Photographer Layla Motta Captures Le Soleil D'été Spring/Summer 2019 Collection

Photographer Layla Motta captures Brazilian models Renata Guerra Otoni, Virginia Santos and Giovanna Bichels in beautiful images supporting Brazilian brand Le Soleil D'été Spring/Summer 2019 collection./ Beauty by Kaká Oliveira

Bianca Balti Dazzles In Boho Looks Lensed By David Mushegain For Vogue Russia Beauty September 2018

Top model Bianca Balti covers the September 2018 supplement of Vogue Russia Beauty, lensed by David MushegainDjuna Bel styles Bianca in Dolce & Gabbana boho ready-to-wear and jewelry, with inside backup from Frame, Alexander McQueen, Swarovski Atelier and more.

Wayne Booth Channels British Royalty In 'Balmoral' By Paola Kudacki For ELLE US September 2018

Queen Elizabeth is on holiday at Scotland's Balmoral Castle, and the September issue of ELLE US is honoring British traditions with a New York Spin. Samira Nasr (now at Vanity Fair) styles model Wayne Booth in a mix of Prada, Dior, Hermes and more for 'Balmoral', lensed by Paola Kudacki.

Dan Beleiu Captures He Cong In 'Girl From The West' For Marie Claire China September 2018

Model He Cong is styled by Cathy Dong in poetic, romantic artistry called 'Girl from the West'. Photographer Dan Beleiu captures He Cong in inspiring images for Marie Claire China September 2018./ Makeup by Lu Wang

Irina Shayk Wears Sophisticated Tailoring Lensed By Giampaolo Sgura For Vogue Spain September 2018

Irina Shayk Wears Sophisticated Tailoring Lensed By Giampaolo Sgura For Vogue Spain September 2018

Top model Irina Shayk greets cool weather in 'Hits de los Ochenta', ladylike tailoring and suitings styled by Juan Cebrian. Photographer Giampaolo Sgura is in the studio for Vogue Spain September 2018./ Hair by Franco Gobbi; makeup by Tyron Machhausen

Karlie Kloss Gets Sporty For Images By Yuan Gui Mei In SuperELLE China Fall 2018

Supermodel Karlie Kloss covers the Fall 2018 issue of SuperELLE China. Kloss is styled by Wang An in sporty looks from Louis Vuitton, Stella McCartney, Sportmax and more for images by Yuan Gui Mei.

Yasmin Le Bon Test Drives Ford Mustang GT For Vanity Fair UK September 2018

Yasmin Le Bon buckles up in 'Fast Forward', styled by Hannah Teare. Photographer Matt Holyoak flashes Le Bon in her city test drive of a Ford Mustang GT for Vanity Fair UK September 2018 (En Route Supplement)./ Hair by Paul Donocan; makeup by Liz Pugh

Le Bon's critique of the car is surely an example of future editorial relationships between magazines and sponsors. The editorial doesn't say sponsored content -- and I agree with that decision, although others would not. Vanity Fair is hemorrhaging money and new sources of income must be developed. I personally subscribed to the magazine recently, to gain total access to all the content,  as it's going behind a tight pay wall. 

New grandmother Le Bon strikes a perfect balance with her newsy critique of the car that's filled with details about her own life and what the Mustang GT has meant to her over the decades. She doesn't give it 5-stars and yet there's a lot of solid, positive accolades for Mustang to market around the article. 

The New York Times' Vanessa Friedman was critical of Vanity Fair US's September 2018 cover with Michelle Williams wearing Louis Vuitton but not writing 'sponsored cover' . Williams is a LV ambassador and she was photographed by new LV photographer Collier Schorr. I could argue that this is also a boost for women photographers. This complex relationship between journalism and business reminds me of the dating game profile option "it's complicated". Knowing how difficult it is to make money online in a world where consumers think everything shold be free or very cheap, I will refrain from the criticism.