Lagerfeld Readies 2011 Couture Diet Coke Campaign
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Karl Lagerfeld’s 2011 Ciet Coke CollectionKarl Lagerfeld will again team up with Coca-Cola Light with a series of new designs that will be available in 11 countries across Europe starting in April. This graphic of Karl as the face of Diet Coke comes from last year’s collection.
Three new bottles are above, in a ‘Love It Light’ campaign and will hit stores in June 2011. via Popsop.com
The Coca-Cola Light campaign is a Modern values one, compared to Evian’s couture bottle collection, which attempts to position at least part of the project under a sustainability umbrella, making it appeal to to Cultural Creatives and perhaps the Smart Sensuality woman.
The Danon Group, including Evian continues to support the Ramsar Convention, committed to saving the world’s wetlands. Anne wrote about the growing tensions about environmentalists — many of whom have abandoned both bottled water and sodas — in a Feb 2009 article To Diet of Not: The Beverage Wars Take Shape.
More articles about Coke including Anne’s infamous article about Coke and sex, one that brought her the friendship of the former head of innovation for Pepsi, who couldn’t stop laughing — because thankfully, it was Coke that promised her happiness in her can:
