Lagerfeld Readies 2011 Couture Diet Coke Campaign
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Lagerfeld Readies 2011 Couture Diet Coke Campaign AOC Daily News
The Coca-Cola Light campaign is a Modern values one, compared to Evian’s couture bottle collection, which attempts to position at least part of the project under a sustainability umbrella, making it appeal to to Cultural Creatives and perhaps the Smart Sensuality woman.
The Danon Group, including Evian continues to support the Ramsar Convention, committed to saving the world’s wetlands. Anne wrote about the growing tensions about environmentalists — many of whom have abandoned both bottled water and sodas — in a Feb 2009 article To Diet of Not: The Beverage Wars Take Shape.
More articles about Coke including Anne’s infamous article about Coke and sex,
