Lagerfeld Readies 2011 Couture Diet Coke Campaign

Karl Lagerfeld’s 2011 Ciet Coke CollectionAnne Talks Business| Karl Lagerfeld will again team up with Coca-Cola Light with a series of new designs that will be available in 11 countries across Europe starting in April. This graphic of Karl as the face of Diet Coke comes from last year’s collection.

Three new bottles are above, in a ‘Love It Light’ campaign and will hit stores in June 2011. via Popsop.com

The Coca-Cola Light campaign is a Modern values one, compared to Evian’s couture bottle collection, which attempts to position at least part of the project under a sustainability umbrella, making it appeal to to Cultural Creatives and perhaps the Smart Sensuality woman.

Read More