AOC works hard to identify any backstories or cultural references in fashion stories and ad campaigns. We came up empty-handed all over Instagram checking the individual IGs of the cast of this Vogue Scandinavia

The Scandinavian countries are deeply admired for many reasons, but environmental awareness and a necessary austerity due to the impact of fashion-world consumption on nature are well-established in the culture.

So AOC kept looking for clues, unearthing astounding new research on an old Scandinavian artifact.