In an era dominated by technology and instant gratification, Montblanc invites you to embark on a journey to reconnect with the essence of literature through their captivating Library Spirit 2023 campaign.

It’s a wonderful campaign set against The London Library [IG], housing about a million books that have inspired writers and readers for over 180 years. This campaign series features supermodel Karen Elson and actor James Norton sharing their common interest in books, in images by Mariano Vivanco [IG].

Montblanc’s creative director Marco Tomasetta [IG] creatues a luxurious, intellectual ambiance for Montblanc’s evolving Soft Line collection. The multitentacled campaign is original, carefully-considered, beautifully- executed and serving a genuine purpose.

At the heart of the Library Spirit 2023 campaign lies the message that literature can unite us like nothing else. It fosters empathy, understanding, and compassion by allowing us to see the world through different lenses. Montblanc recognizes the importance of embracing diverse narratives and perspectives, unveiling a collection of limited-edition pens dedicated to literary giants whose words have shaped our understanding of humanity — the good, the bad, and the ugly.