Annemarieke van Drimmelen's 'The Female Gaze' Focus for Zara Lingerie

Annemarieke van Drimmelen's 'The Female Gaze' Focus for Zara Lingerie

ZARA’s new lingerie collection launched at the end of October, as a collection of elegant must-haves priced for higher-income shoppers. The Spanish retailer’s first intimates collection launched with more than 125 pieces, including bras, bodysuits, panties and elegant innerwear.

Prices began at $17.90 for panties and $199 for a silk pajama top.

“A parallel femininity is explored through a more ‘everyday’ approach, designed with the intent of being worn from morning through night,” the company said in a press release.

What did stand out in Zara’s lingerie collection launch is their ‘The Female Gaze’ approach to photography, starring models Edita Vilkeviciute, Karly Loyce and Sara Blomqvist. Ludivine Poiblanc styled the campaign with creative direction by Fabien Baron. Photographer Annemarieke van Drimmlen is behind the lens.