Named after the brand’s historic flagship boutique, opened by Mario Prada in the Galleria Vittorio Emanuele II in 1913, the Prada Galleria [IG] bag is a true icon among luxury bags and in Prada world itself.

Leather flowers are abundant in the Fall 2024 Prada Galleria special edition bag, as symbols of renewal and timelessness.

Photographer Reto Schmid [IG] captures the campaign with models Amanda Murphy, Ella Rattigan, Ilya Vermeulen, Laura Reyes, Lexi Boling and Ornella Umutoni. / Makeup by Yumi Lee; Hair by Evanie Frausto