Prada Galleria Bags Bloom in Abundance for Fall 2024 Campaign by Reto Schmid

Named after the brand’s historic flagship boutique, opened by Mario Prada in the Galleria Vittorio Emanuele II in 1913, the Prada Galleria [IG] bag is a true icon among luxury bags and in Prada world itself.

The Galleria is reimagined and reenergized each season, with a shot of creative adrenalin prompting new Prada customers to buy their first Galleria while enticing Galleria owners to acquire a special edition release.

Leather flowers are abundant in the Fall 2024 Prada Galleria special edition bag, as symbols of renewal and timelessness.

Photographer Reto Schmid [IG] captures the campaign with models Amanda Murphy, Ella Rattigan, Ilya Vermeulen, Laura Reyes, Lexi Boling and Ornella Umutoni. / Makeup by Yumi Lee; Hair by Evanie Frausto