All images courtesy of Etro.
A Star Is Born: Harris Reed
When the convo is focused on young, emerging, fashion designers, do not make an example of Harris Reed. Perhaps never in the future of fashion has a young designer woke on the day of his [her] first-ever runway show as the subject of a 5,000 word profile on said designer in The New Yorker.
On the morning of Harris Reed’s spring 2022 fashion show, the 25-year-old, 2020 graduate from Central Saint Martins, was living rent free in a perfectly-appointed studio suite at London’s Standard Hotel, a reward for his exceptional, creative status. Reed insists that the majority of this good fortune came in moments of serendipity, none more so than his chance meeting with celebrity stylist Harry Lambert. That encounter opened the perfectly-primed for Reed’s design-vision door to the world of Harry Styles. In the words of Vogue:
“The pop star’s 39 million followers kicked in, and just like that, a star was born. As his debut show demonstrated, Reed—who is the son of the Oscar-winning movie producer Nick Reed—thrives in the costume territory. He repurposed bridal and groom’s wear sourced from the British charity chain Oxfam into majestic hybrids of gowns and tuxedos, topping them off with enormous spherical headpieces that have become his trademark.”
Fast-forward now and who better for Harris Reed to collaborate with on a collection of genderless, sustainable, and colorful voluminous blouses than the house of Etro.
Harris Reed x Etro partnership
“When Harris Reed reached out to collaborate with us on this special project, I did not have doubts. Harris is a young and talented designer that conveys wonderful messages with his work and I was happy to have the chance to mix our textile research and archival fabrics with his innovative approach and taste. I also loved the idea of giving a new life to archival fabrics by transforming them into exclusive ‘one-of-a-kind’ creations,” said Veronica Etro, creative director at Etro Womenswear.