Florence Pugh, the talented English actress known for her roles in ‘Midsommar’, ‘Little Women’, and ‘A Good Person’, is the new face of luxury Italian fashion brand Valentino. The 27-year-old actor stars in a new campaign lensed by Steven Meisel called "An Encyclopaedia Of Feelings.”

Pugh showcases a range of emotions while posing with Valentino Garavani Rockstud23 bag, styled by Joe McKenna.

Piccioli chose Pugh as the new Valentino DI.VA (DI.fferent VA.lues) ambassador because of her authenticity, vulnerability, and fearless self-expression both on and off-camera. This collaboration is about sharing values and standing for the same things, rather than just focusing on aesthetics or numbers of social media followers.

AOC has written about the growing importance of a brand’s values for years now. In a recent discussion about Valentino, we spoke about the HENRYS with Heart: Luxury Brands Selling Democratic Values [[High-Earners-Not–Rich-Yet].