Rihanna's Vogue China Cover Story and Fenty Beauty in China at Sephora
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FENTY R6.20-DROP1 Campaign Lensed by Lea Colombo Honors Rebellious Creative Aesthetic
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FENTY R6.20-DROP1 Campaign Lensed by Lea Colombo Honors Rebellious Creative Aesthetic
Rihanna’s Fenty luxury brand brightens spirits today June 11, with “Release 6-20”, the first of three separate drops across June. Lensed by London-based, South Africa born photographer Lea Colombo, the campaign’s focus is models, artists and musicians who “embody the bright spark energy of the release.”
They include Amrit Kaur, Assa Baradji, Coucou Chloe, Daniel Gonzalez, Lilan Barru, and Mao Xiaoxing./ Art direction by Jean-Baptiste Talbourdet and Lolita Jacobs; casting direction from Samuel Ellis Scheinman. Video direction by Julien Pujol and Roberto Colombo.
“In a time where fighting for global freedoms takes center stage, this release speaks to a generation that is a different kind of creative, and a different kind of rebellious,” says Fenty’s press release. The collection honors “decades of youth aesthetics and styles that emerged during periods of steep social change, each act of the month-long release celebrates a different facet of youth, expressed through varied style cues.”
The collection is long on psychedelic, tie-dye prints, baggy rave silhouettes, grunge hoodies and asymmetric dresses. The campaign will continue into July.