De Beers Holiday 2023 Enchanted Lotus Campaign, Lensed by Scandebergs

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De Beers Holiday 2023 Enchanted Lotus Campaign, Lensed by Scandebergs

De Beers releases an abolutely beautiful Holiday 2023 campaign starring models Amrit Kaur, Jadi Wegener and Sui He wandering through a wonderland of riches, anchored in the color blue.

Center stage is the De Beers Enchanted Lotus collection, associated with renewal and eternity.

Scandebergs [IG]the imaging-making and director duo Alberto Albanese and Stefano Colombini, directed and shot the campaign. Ola Ebiti styles the shoot, with set design by Andy Hillman and choreography by Benjamin Jonsson.

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Amrit Poses in 'Extra Love' by Cruz Valdez for Vogue India December 2021

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Amrit Poses in 'Extra Love' by Cruz Valdez for Vogue India December 2021 AOC Fashion

Model Amrit is styled by Max Ortega in luxury blues and dazzling jewelry from Alexandre Vauthier, Bottega Veneta, Loewe, Louis Vuitton, Prada, Proenza Schouler, Sportmax, Victoria Beckham and more. Photographer Cruz Valdez [IG] captures Amrit in ‘Extra Love’ for Vogue India December 2021./ Jonathan De Francesco; makeup by Kuma

FENTY R6.20-DROP1 Campaign Lensed by Lea Colombo Honors Rebellious Creative Aesthetic

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FENTY R6.20-DROP1 Campaign Lensed by Lea Colombo Honors Rebellious Creative Aesthetic

Rihanna’s Fenty luxury brand brightens spirits today June 11, with “Release 6-20”, the first of three separate drops across June. Lensed by London-based, South Africa born photographer Lea Colombo, the campaign’s focus is models, artists and musicians who “embody the bright spark energy of the release.”

They include Amrit Kaur, Assa Baradji, Coucou Chloe, Daniel Gonzalez, Lilan Barru, and Mao Xiaoxing./ Art direction by Jean-Baptiste Talbourdet and Lolita Jacobs; casting direction from Samuel Ellis Scheinman. Video direction by Julien Pujol and Roberto Colombo. 

“In a time where fighting for global freedoms takes center stage, this release speaks to a generation that is a different kind of creative, and a different kind of rebellious,” says Fenty’s press release. The collection honors “decades of youth aesthetics and styles that emerged during periods of steep social change, each act of the month-long release celebrates a different facet of youth, expressed through varied style cues.”

The collection is long on psychedelic, tie-dye prints, baggy rave silhouettes, grunge hoodies and asymmetric dresses. The campaign will continue into July.