CH Carolina Herrera Digital Bag Campaign with Liya Kebede in Marrakech by Francois Halard AOC Fashion

CH Carolina Herrera’s [IG] new 2024 social media handbag campaign turns to Ethiopian-heritage beauty Liya Kebede, lensed by French photographer François Halard [IG], widely known for his interior and architecture photography and recent books published by Rizzoli.

“The idea was to associate the woman Liya and the brand to create a sense of intimacy and luxury that would attract and appeal to other women,” Halard said about the campaign release.

The photographer shoots the the top model, proud mama and Ethiopian women and girls Lemlem brand founder at l’Hotel Marrakech in Morocco.

AOC has written about Kebede’s philanthropy multiple times. In addition to her Ethiopia-produced Lemlem brand, the beloved model has been the World Health Organization’s ambassador for maternal, newborn and child health since 2005.

Her own two children son Suhul, now 23, and daughter Raee, age 18 appeared with their famous mother in the June 2024 issue of American Vogue. Tyler Mitchell lensed the Kebede trio in a fashion story ‘Now and Forever’. This link takes you to AOC’s Liya Kebede archives.