A Breathtaking Dior Holiday 2024 Underwater World of Extreme Beauty & Design
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A Breathtaking Dior Holiday 2024 Underwater World of Extreme Beauty & Design AOC Fashion
Nature’s grandeur is reimagined in luminous gold for the Dior Cabinet de Curiosités—where magnificent sea creatures reign in brilliant splendor. These breathtaking Holiday 2024 selections from Maria Grazia Chiuri’s Dior Cruise 2025 collection, staged in Scotland, remind us of the depth and breath of the Dior luxury brand experience.
Alice Kirkpatrick [IG] is responsible for the exquisite set design, with images by Agnes Lloyd-Platt [IG].
Models include Burundian-heritage Edna Karibwami; Chinese-heritage Ji Shuyan; and Lucia Fairfull, part of Scottish indie rock band Lucia & the Best Boys. Fairfull has appeared on AOC several times./ Hair by Caroline Schmitt and Simone Mason; makeup by Eddy Liu and Elodie Barrat
Dior Marries Nature, Marine Life and Gold
This underwater theme is actually prevalent in Dior’s new Gold House in Bangkok and it’s projected onto a Dior facade in Tokyo. This architectural design trend requires a separate post focus on Dior’s emerging architectural design presence as a marriage of nature and golden opulence, the key word.
For all those who criticize Maria Grazia Chiuri and Dior generally for not being clever enough — or bold enough — AOC points out that she has much more in common with Valentino’s Alessandro Michele with this presentation than with Gucci’s streamlined fashion pablum — that new quiet luxury design direction they’re touting.
Believe in Who You Are
Brunello Cucinelli is raising his revenue and profit estimates moving into the end of 2024.
Ralph Lauren is doing well from all we know, and he just staged a well-received takeover in Shanghai. The Chinese admire his ‘Bronx kid makes good’ story.
Chanel is about to get an exciting facelift with the appointment of Mathieu Blazy as the new creative director.
From all AOC is hearing, quiet luxury — except for those who have embedded this theme in their brand identities like Cucinelli or The Row or Loro Piana — is about to get a kick in the backside.
Earlier in 2024, Loro CEO Damien Bertrand said he has no interest in being THAT quiet.
Interviewed by BOF, the Dior veteran explained his thinking: pointing to the launch of a prominent pop-up store in the middle of the elite ski resort Zermatt last winter [Feb 2024].
“It’s not so quiet, but people love it. They have hot wine and browse our collections. We’ve had a lot of new clients who have discovered us,” he says. “We were the first luxury brand in Zermatt, now all the brands want to be there,” he says. “In Dior we did a lot of disruption, in Loro Piana we are doing it too, but in a Loro Piana way.”
Where Bertrand went in 2024/25 is to Kitzbühel, the tony destination nestled in the snow-dotted Austrian Alps. Read AOC’s entire post link at top of page.
