Celebrating Glamour Anchors Mango's USA Expansion in Felice Noordhoff Campaign AOC Fashion

Mango celebrates summer 2023 festivities with a strong dose of unadulterated glamour delivered by top model Felice Noordhoff. The collection of limited-edition garments lives at higher-price points, is designed in Barcelona and produced in Morocco.

The yellow crossed dress with bow neckline above is $400, for example. The asymetrical satin dress belowis $650. Current availability in the USA is in smaller sizes online and not in stores, but the Mango customer can request it in larger sizes.

AOC guesses that based on the ship times online, that Mango is tightly controlling the manufacturing of these lovely dresses — not making them to order, but in small quantities in Morocco.

Zara was very successful in 2022, with a ‘buy less but buy better’ strategic approach. Mango is also owned by parent company Inditex.

Checking now, Inditex performance in 2023 continues strong, with its higher prices strategy outside its Spanish home market, where existing customers are sensitive to price hikes.