GUESS Masters 'La Dolce Vita' with Holiday 2023-24 Campaign at Villa Alpebella AOC Fashion

GUESS returns to southern Europe for the Holiday 2023/24 campaign, lensed at the Villa Alpebella in Forte dei Marmi, Italy. In August, 2023 GUESS opened a store in Forte dei Marmi with a grand party at Villa Alpebella, owned by the Bocelli family, led by famous tenor Andrea Bocelli.

Considered to be the finest classical tenor in the world by many audiences, the father of Alpebella was born visually impaired, with congenital glaucoma. At the age of 12, Bocelli became completely blind, following a brain hemorrhage resulting from a football accident.

The Italian singer Matteo Bocelli, one of Andrea Bocelli’s three children, is featured in the new GUESS Holiday 2023/24 campaign, appearing with Albanian model and singer Oriola Marashi.

Ukrainian female duo Vicoolya [photographer] & Saida [stylist and art director] [IG] created the campaign. They are best friends who handle everything connected to a shoot: makeup, hair, styling, location, lighting, photographing, retouching... Vicoolya & Saida handle everything.