Kate Moss Takes Paris Lensed by David Sims for Zara 'Into the Night' and 'Into the Classic'

Zara brand launches a big-names, Parisian nights campaign starring supermodel Kate Moss. The glam collection of eveningwear puts the Zara woman in the City of Lights, black-tie spotlight. To guarantee a stamp of authenticity, former EIC of Vogue Paris Emmanuelle Alt has worked with Zara to create the collection of 25 evening pieces divided into two parts: “Into the Night” and “Into the Classic.”

A lamé silver dress injects a serious femme fatale vibe in the Zara-prices fashion glamour. Alt has also worked on eight new pairs of shoes, plus evening bags and more accessories. Kate Moss shows off her great legs, with plenty of short pieces as well.

When the ‘90s party girl poses for British fashion photographer David Sims [IG], making one grand entrance after another in old-Vogue-style photography, it’s one more reminder that big brands are driving fashion visualization as much — or more — than fashion media.