Bella Hadid

Burberry's Lola Bag Is Back with a Big Bang Campaign | Kisses to Roberto Tisci AOC Fashion

Burberry says there’s a new woman in town. ‘No’ her name isn’t Bella Hadid or Jourdan Dunn, but they, too, love Lola, a trim handbag with a big personality.

The strong, sexy workhorse women are often forgotten in the modern world — arguably NOT a trait of Burberry Creative Director Roberto Tisci, who has loved Lola since his arrival at the celebrated heritage brand.

Certain big names in modern culture wish to remold women according to their male vision, but not Tisci. The designer has always loved, embraced and built a bigger stage for women who soar on our own credentials and confidence.

Lola Is Back

“Lola is confident, she’s cool, and she’s effortless’ Burberry [IG] claims about women who who are locked in Lola’s orbit. Bella and Jourdan are joined by Lourdes Leon and Ella Richards [granddaughter of Rolling Stones guitarist Keith Richards] in the Burberry Lola handbag campaign created by Torso solutions.

Horses — both real and mechanical — are a common Burberry icon and they are industrial origins, techno-world art in the new images styled by Suzanne Koller. Zach Apo-Tsang works on set design with Ryan Chappell acting as director of photography and movement./ Hair by Soichi Inagaki; makeup by Lauren Parsons

“Born in London – our creative and spiritual home for over 130 years – Lola embodies the city’s boundless energy and limitless potential, encouraging you to go beyond, break boundaries and be unapologetically unique.” -- Burberry

Jourdan Dunn

Lola in Her Burberry Glory

Lola, at the very core, embodies an attitude – she is strong, sensual and intelligent all at once. An ode to strong women the world over. For the campaign, I really wanted to celebrate that attitude and all of the facets that make up the Burberry woman, so together with Torso, we created a fantasy world where she is free to exhibit her strength and be captured in all of her beauty from every angle.
Strong women have always inspired me beyond limitations, and Bella, Lourdes, Jourdan and Ella embody that spirit. They represent femininity at its most powerful and the essence of that attitude that is inherently Lola. – Riccardo Tisci, Burberry Chief Creative Officer

Made of lambskin leather, the campaign for Lola features three main colors: pale vanilla, black, and camel. The music for the campaign video is by Ville Haimala.