Gucci Opens Paris Valigeria Luggage Store, Expanding Travel Category AOC Eye

Gucci has opened its first permanent boutique dedicated to its Gucci Valigeria luggage and travel collection. Located in Paris at 229 Rue Saint-Honoré, the 2,900-square-foot-location was previously dedicated to Off-White.

The travel collection holds special relevance for Gucci as luggage including trunks and hatboxes were the first items sold in founder Guccio Gucci’s original 1921 Florence, Italy store.

“Gucci Valigeria is a powerful reminder of our Florentine roots and our timeless craft,” said Marco Bizzarri, the president and CEO of Gucci, calling the Paris store collection a “symbol of [the Gucci] legacy, reinterpreted through the ages for the travelers and modern-day explorers of every era.”

The Saint-Honoré store, in particular, was created to be “a portal into our ever-expanding world of travel and discovery,” Bizzarri concluded.

Trunks are now available in regenerated Econyl nylon, as a new addition to Gucci’s ‘Off the Grid’ collection. A new collection of aluminum trolley suitcases, created in collaboration with Italian luxury luggage company FPM Milano.