Givenchy SS 2021 Taps Anok, Bella, Kendall + Playboi Carti by Heji Shin in Matthew Williams Debut
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Givenchy’s new creative director Matthew M. Williams releases his first campaign as design vision for the luxury brand. For his Givenchy maiden voyage Williams dialed up close friends and invited them to help create the campaign by choosing their favs from the new collection.
American rapper, singer, and songwriter Playboi Carti, aka Jordan Terrell Carter, added an edgy but sophisticated vibe to the campaign, with models Anok Yai, Bella Hadid, Kendall Jenner and Liam Powers presenting a hipper but still smart, streamlined and sensual Givenchy vision.
Whoever thought Bella and Kendall would play second-fiddle to Playboi Carti! It works.
Korean-born, German photographer Heji Shin [IG] makes image magic against color-varied backdrops. Heji Shin recently contributed significantly to Vogue Italia’s ‘Animal’ issue. Lotta Volkova styles the cast with creative direction by Peter Miles. / Hair by Akki Shirakawa and makeup by Aaron de Mey.
