Christina Hendricks looks simply fabulous in the November 2010 issue of Harper’s BAZAAR, lensed by Terry Richardson — although not as fabulous as these new jawdroppers. 

As the officious, flawless office manager Joan on Mad Men, Hendricks leaves viewers gasping over her competence and ‘Joan Walk’ and not necessarily in the order. Hendricks has reinvented the meaning of gorgeous curves in all the right places.

Feminists and the ‘Joan Walk’

In the process, Christina Hendricks has helped millions of women to love the body in her mirror.

“All the costumes were so tight,” Christina explains of the Walk. “I wasn’t used to the undergarments, so my natural swing became more of a swing. After I became conscious of it, my hands came up too.”

The Joan Walk is absolutely a form of female empowerment to many women, many who call themselves ‘feminists’. One of the fault lines in the second wave of feminism was hostility around expressions of sensuality and femaleness on one side and women comfortable with their sensual, competent, stilettoe-wearing selves on the other. The two sides never reconciled.

While women haven’t taken to the streets yet in Mad Men’s 1960s Madison Avenue boy’s club culture, no one doubts that Joan means business in her voluptuous brassiere.

Hendricks tells BAZAAR that she never thought she would become an inspirational cult figure for curvy women. But she’s happy to play the role. Christina tears up talking about the fan who approached her in a restaurant: “‘Excuse me, I just want to tell you that I watch your show, and you make me feel better about myself. I am a curvy woman, and you’ve made me feel sexy and beautiful.’

As an AOC sidebar, it’s our contention that once she feels sexy and beautiful, this woman will take better care of her health, whatever her size. Self-love comes first, then self-respect. This is why our readers love Christina Hendricks and Crystal Renn.

Cathy Horyn’s Globe Globe Moment

Like Crystal Renn, Christina Hendricks is willing to talk about the downside of her moments in the public spotlight. She recalls New York Times style writer Cathy Horyn blogging about her dress at the Golden Globes Awards: