Happy 100th Birthday Madame Brassiere

History of the Bra

Somehow I missed the birthday party. ME!! How could that happen! The bra turned 100 years old last week, and we’re all happy to know that the first bra was invented by a woman — Mary Phelps-Jacob of New York City. (We were always troublemakers!)

The bra debuted on the world stage when Phelps-Jacob bought an evening gown to wear to an upcoming party and was frustrated with her corset, which hardly belonged underneath her sheer dress. With the help of her maid, the 19-year-old socialite sewed together two pieces of fabric and some ribbon to make a less visible bra.

This was minimalist lingerie dressing at its finest, and to the best of our knowledge, no scandal ensued. Ms. Phelps-Jacob’s biography is feature-worthy. Without a doubt, any woman publishing DH Lawrence was scandal-worthy.

Unlike The Bra Lady featured in this Today Show video, we don’t believe that breasts are like ‘naughty children”. Has The Bra Lady been hanging out in the Vatican?

MSNBC Bra Turns 100 Video

100-Year-Old Birthdays is a time when we look back into history. What quotes and bra marketing campaigns come to mind when we think of the bra? 

Favorite Bra Ads | Culture Moments

Wonderbra “Hello Boys”

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