Celia Pool and Alec Mills, founders of DAME period products and delivery.

Most young entrepreneurs struggle to be taken seriously by potential investors. Imagine having raised capital from investors to support DAME, a subscription service delivery a range of London high street period products to women living in the UK, and returning to investors with an ethical problem is epic proportions in the business model. In one word: sustainability. .

“Pivoting the business was a real challenge,” co-founder Celia Pool recalled for Forbes. “Having to go to our investors and say that we no longer believed in the synthetic single-use products that we were selling, and we wanted to design our own was a big thing.

“We had a lot to prove,” Pool continued, explaining how she and business partner Alec Mills, brought their new sustainable tampon and applicator to market in early 2019.

Dazed Digital shares another major milestone development in DAME’s road to success.

Let’s ground ourselves in facts.

Tampons and sanitary pads are estimated to produce over 100 billion pieces of waste every year and they are the fifth-most common type of waste washing up on beaches, with nine plastic tampon applicators found per kilometre on UK beaches according to the Women’s Environmental Network. With the average woman using around 12,000 tampons in her life, each of them contributes 24,000 pieces of plastic to landfill, as most applicators have two plastic parts.

That is one sobering paragraph for ALL women who have a degree of choice in our lives — and that includes menopausal women with granddaughters. We all have obligations to saving our planet, but this is one subject all women can relate to.

DAME Is First Period Brand to Be Climate Positive

DAME shares news that it is the first period brand to be climate positive. Winning this recognition means that as a company DAME removes more greenhouse gases from the atmosphere than it emits. Those efforts have earned it the UK’s first Carbon Neutral Plus Product certification from Carbon Footprint.

The certification process was detailed, intensely factual, and follows an eight-month process in which the brand measured how much carbon it generates in the making and distribution of its products.

To balance the 112.88 tons of CO2 generated in the 12 months since launching, DAME has invested in a carbon offsetting project – a clean water borehole initiative in northern Uganda – to remove twice the amount from the atmosphere.

“Sustainability has always been at the core of what we do at DAME,” Celia Pool stated, in sharing the good news. “As a business, we have a huge responsibility to do everything we can to help tackle our climate emergency and give consumers better options. To us, becoming climate positive wasn’t a choice, but an absolute necessity and we hope to inspire other businesses to do the same.”

We note that in addition to evaluating DAME’s carbon usage and setting up the project in Uganda, DAME’s co-founders are evaluating every aspect of their production process to increase the company’s sustainability efficiency.

Testimonials are important to today’s consumers and DAME gets a detailed one from a Kickstarter supporter in the video below.