Candice Swanepoel and Hailey Bieber are two of the smartest women in the fashion and beauty sectors. Now they are teaming up in the launch of Bieber’s Rhode Skin calendar girls, with Swanepoel owning January and July.

What’s wonderful about Swanepoel’s Tropic of C swimwear brand and Bieber’s Rhode Skin is that the sustainability checklists are well-established for both brands. AOC spends no time validating their credentials.

We’ve written about both women’s brands multiple times — and they only get better with each sunrise and sundown. Not once has either of these brand-creators stumbled, that we can see.

Both women are highly successful and very visible in popular culture. With the launch of Hailey’s calendar girls, they are now cross-promoting each other’s brands, but in a non-commercial way. The shots are gorgeous, fun and the comments alone convey just how much people like both women and their brands.

Low-Key Cross Promotion

As of this moment, Candice has her @Rhode images on her personal IG, not Tropic of C. That may change in a few days, but Monday, this is Swanepoel’s only action. The sequence of three images and one video has 255,000 likes.

No fanfare, no endorsements. Just the two women together as the friends they are in real life. Moving over to Rhode [IG], Candice appears again as Miss July and this time she’s carrying a big tube of the new Rhode Pineapple Refresh Cleanser.

OMG, this post is changing by the minute. Tomorrow, January 23, Tropic of C is launching a collab with Colombian brand Agua Bendita — another women-owned brand.

The magical kingdom of mushrooms is a major source of inspo in prints and patterns.

Ladies, do you know that the Sports illustrated swimsuit issue may be on the market. Last Friday Sports Illustrated, owned by the Arena Group, had major layoffs — possibly the entire staff — after missing a $3.8 million quarterly payment to its licenser, Authentic Brands Group.

Arena said it was in discussions with Authentic Brands and would continue to publish Sports Illustrated until the matter was resolved, per their email to WSJ.

“We hope to be the company to take SI forward but if not, we are confident that someone will,” Arena said.

Think of it, ladies. You could get Martha Stewart on board as an investor-business player. Her SI swimsuit cover was the biggest one in history. Martha killed it! Your own standards are as high as Martha’s. I’ve been watching her masterclass.

In fact, you could try to break off the swimsuit issue [which is the big cherry] and cover women swimmers, surfers — I don’t have to tell you how to do anything Candice and Hailey. But, I would do some fast researching because you two can raise the money to swing SI Swimsuit as a digital only issue.

AOC never thinks we’re going to post a few images, when we get going on an article. But this one is flying unusually high today. Vive pineapples and calendar girls! ~ Anne