The title of photographer Henrik Adamsen’s images of Claudia of 2PM for the latest issue of Schön! Magazine speaks volumes to American women — moreso than French or Scandinavian women. Titled ‘Flaw’, Adamsen is focused on freckles and Claudia’s sensuous beauty.

America is in the business of ‘flaw fixing’. In my career as a lingerie industry executive and consultant, I’ve been in many brainstorming sessions about how to ‘fix flaws’.Behind clothes doors we’ve discussed every inch of a customer’s body and how to ‘fix it’.

Much of the marketing on hang tags actually used the word ‘flaw’. Ouch! Thinking in particular of one brand I’ve worked on, I love every woman on that design team. We were multi-racial, different ages and nice people. But our mission was to fix your flaws. Thinking about my past just now, I’m taking a pause.

On a personal note, I distinctly remember the day I was watching a Today show segment on ‘flaw fixing’ and the presenter began talking about aging ear lobes.