Edmonton, Canada Fluid Hair Salon controversial battered woman adThe purpose might have felt noble to Fluid Hair Salon owner Sarah Cameron, but the response to her battered woman cool hair ad includes death threats.

Cameron says she is trying to provoke response around the extreme nature of politically-correct dialogue in modern society. While I agree with Cameron that even we’re ready to ask bloggers like Jezebel to educate us all on exactly what can be said and what not said — as freedom of expression is all but lost between the pc crowd and the far right — this was a poor choice of subjects, words and visual effects. 

As a very battered woman myself in the past and a supporter of the 40,000 women flogged in Sudan each year or the women of India who are put in the oven for the slightest infraction, knowledge of the extreme nature of our misogynistic world demands that we label this ad stupid, insensitive beyond recognition coming from women, and a failure in igniting the real conversation Sarah Cameron says she wants to provoke.

In calling the model ‘the hottest battered woman’ ever, the Edmonton, Canada hair salon owner plays into another part of modern culture that is equally disturbing — the marketing companies that will stoop as low as they need to go to get attention.