“Save the Boobs” breast-cancer awareness campaign confronts men’s breast fixation head-onAn astonishingly courageous and ‘right on!’ series of new videos confront America’s fixation on breasts with an award-winning spot from Rethink Breast Cancer organization, called “Save the Boobs”.

With all our Anne of Carversville conversations about international morality and sexual taboos, this frank confrontation of breast cancer will command international attention. Trust me, it may be banned in Saudi Arabia.

Losing a breast — even if a woman dies for even thinking twice about a mastectomy or having the proper testing to confirm her suspicions (after a thorough examination of options and medical fact) — is one of the greatest decision a woman must make.

The psychological fallout is enormous.

The “Save the Boobs” video confronts America’s fixation with breasts, and encourages men to care about preserving them. Am I now “less of a woman” after breast surgery? From a pop culture, “male gaze” standpoint, yes. Forget my brain, forget my gorgeous butt — I’m less of a woman if I move to save my life and now disfigure my breasts.

How to get men (and women) involved? Learn from PETA - Sex Sells.

Save the Boobs!

Go this route to capture male attention around the topic. Let’s call out America’s (and global) breast obsession for what it is. Bravo!!!

The benefits of this video go far beyond, grinding out the message that breast cancer is the biggest killer of women 25 to 49. Watching this video is a bit like my reaction to seeing the Dove Real Beauty billboards for the first time.

For every country in the world that wants to sweep male obsession with female sexuality under the rug, proclaiming “bad, bad, bad boys and girls”, I say confront it, talk about it, and let’s try to make some progress for women who suffer under its yoke.

President Rupiah Banda of Zambia, child birth is not porn and neither is breast cancer. Anne

via LATimes: Breast cancer ads use lechery for good.