‘Paravanda Frida’ orchid honoring Gucci’s creative director by SingaporeEarlier this year the Singapore Tourism Board, collaborating with Singapore Botanic Gardens, honored Gucci’s creative director Frida Giannini, with an orchid created in her honor: ‘Paravanda Frida’. The long-stemmed flower has pure white petals, contrasting with bronze red lips.

Gucci store in Paragon Centre, SingaporeGucci celebrated the opening of its new flagship boutique in Singapore’s Paragon Centre.

Frida Giannini used the orchid to create a limited edition collection of products using the botanical motif, with part of the proceeds supporting UNICEF’s MILK project.

MILK stands for ‘mainly i love kids’.

Since the Gucci/UNICEF partnership began in 2005, Gucci has committed over $8 million to UNICEF in Africa, where more than 14 million children have lost one or both parents to AIDS.

Currently Gucci is the largest corporate donor to UNICEF’s “Schools for Africa” campaign, and I find it noteworthy that the luxury brand prominently features not only its philanthropy initiatives but ‘real world’ kids photos and facts on its website.

Digging deeper into the Gucci website, we discover a wide range of involvement with young people around the world. The luxury brand supports China Children & Teenagers Fund. And now for the AOC jackpot.