Gabriella Toth | Stephan Glathe | fART Magazine #19 | ‘Tease Me’

Color red.

Men may have ulterior motives for their love of red lingerie. A 2011 study published in the journal Emotion confirmed that seeing the color red makes your muscle reactions faster and stronger.

According to psychologists Andrew Elliot and Henk Aars, our physical response to red is stronger because we see it as a color of danger.

The two researchers measured the physical strength of undergraduates who pinched metal clasps and squeezed a handgrip as hard as possible in response to written cues delivered in different colors.

Not only did the participants response more strongly to the color red, but the response time was quicker.

In related research, men rated women as prettier when their pictures were framed in red. Women are on record saying men appear to be more successful when wearing red versus blue shirts. Read on from a 2012 Sensual Rebel column: Color Red = Sexy, Dominant, Dangerous, Strong & Powerful

Wear Red for Better Tips

In August 2012, a new study confirmed that male restaurant customers give higher tips to waitresses wearing red. Among the 272 restaurant customers studied, men gave higher tips than women.