A brilliant job of branding dot connection was done by DDB San Francisco in producing their new marketing campaign for Pine Sol in late 2009. The commercials are great, and the read is now #6 at A of C.

Smart Sensuality Intensity’ Pine Sol

Bad. Bad. There’s no supporting Twitter and Facebook campaigns that I can find. It’s like DDB started the engine of the race car and then?????

It’s all fixable, and I so hope the sexy Pine Sol campaign continues. If I could only get my creative juices into this one.

The facts are that housework and sex go together. A guy with a mop in hand is a real turnon for women and a recent study confirmed that busy people who spend more time on housework, have more sex.

DDB got utterly, totally reckless in one scene, having a rich white guy bringing home to his African American queen, waiting for him on the bedroom balcony of their mansion. So not politically correct and so wonderful!